Cloud-Based Design Tool: Figma
Photo Editor: Affinity Photo,
Design Tool: Canva
- Collaborated with six classmates to improve the desktop shopping experience on the website https://sprinkles.com/.
- Conducted research using heuristic evaluation and site analysis, applying Jakob Nielsen’s 10 general principles for interaction design.
- Developed a persona to target a specific audience during user testing.
- Performed competitive and comparative analysis of Sprinkles and two similar websites to gather insights.
- Formulated three suggestions to reduce the number of calls made to store locations based on research findings.
- Created prototypes using Figma to visually showcase the proposed improvements.
- Designed a presentation using Canva, drawing inspiration from Sprinkles’ website and focusing on clarity and conciseness.
- Successfully delivered a fifteen-minute presentation, effectively conveying ideas and findings to the audience.
